Local Search Optimization
Don't miss the best opportunity to drive new, high-quality customers to your business. You already have the keys; we'll help you open the door.
Use our local blueprint to improve your chances of ranking higher and being chosen by customers looking for your business type.
Google Business Profile Checklist
Business Identity and Verification
Correct business name, address, phone number, website, service area, categories, attributes. Verify email, phone, and address if required.
Service Optimization
Add every service offered, with descriptions and local context. Service-specific photos provide incredible local context.
Product Optimization
For each service, also create a product with a photo, description and call to action.
Photos and Media
Add photos of the exterior/interior, staff, before/after, equipment, and local landmarks, and include descriptions for each one. Best practice is 2-3 per week.
Reviews / Reputation
Ask every customer for a review. Use our NFC card to leave a review in person. Respond quickly and include local relevance.
GBP Posts
Post 2-3 times weekly with offers, updates, tips, information, events, or local insights. This should also include short-form video.
FAQ Section
Add FAQs directly to your GBP to answer your business's most common questions. AI Overviews like to see questions answered.
Citation Consistency
Ensure NAP consistency across all directories and data aggregators.